Walking away from a stable, six-figure banking job wasn’t easy. After ten years in the industry, Veronica Chew didn’t leave because she had a perfect plan, she left because she chose happiness and purpose over a high paycheck. At 33, between lockdowns and long days of remote work, she began to question what really mattered. “I remember jogging at the park when it hit me,” she shared. “Happiness is more important.”

That thought changed everything. Being a banker, Veronica calculated her cash flow, it would last six months. And so, she took the leap. No grand business plan, just a side hustle she started back in 2016: Dainty Co, her online personalised leather gift brand. It was, as she puts it, “the scariest decision of my life,” but one that became the foundation of something far bigger than she imagined.

Dainty Co began as a small passion project serving individual customers online. But after a potential investor visit led her to rent a 400-square-foot studio and hire her first staff, an unexpected door opened, corporate gifting. During the pandemic, when human connection felt distant, companies began searching for meaningful ways to show appreciation. Veronica jumped in without hesitation, helping brands express gratitude through thoughtfully designed, personalised gifts.

From that point, Dainty Co’s story took flight. What began as solo fulfilment from home grew into a 1,800-square-foot shop office with a full team serving clients across Malaysia and Singapore. Today, Dainty Co is known for transforming simple gifts into messages of appreciation, joy, and connection, blending design, storytelling, and emotion in every box.

For Veronica, success isn’t just measured in revenue or recognition. It’s in the freedom to create, to lead with kindness, and to build something meaningful from the ground up. “This journey hasn’t been easy,” she reflects, “but it made me stronger, more grounded, and most importantly, happier.”

Catch her full story on the Hello Mentor Podcast, where Veronica shares how she rebuilt her life from burnout to business, turned a side hustle into a thriving brand, and found purpose through giving.

🎙️ Watch the full episode on Hello Mentor to hear the full story 

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